What I've built, and what it did.
Organized by client: who they are, what I did there, and what changed.
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01
Old St. Vital BIZ
Business improvement zone, Winnipeg, MB
- Social media management
- Website
- Event campaigns
I ran the BIZ’s social media, redesigned its website and 181-business directory, and promoted its 30th anniversary summer: five events, 15+ sponsors and 500+ people.
See the work →
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02
Spa Ojas
Day spa, Winnipeg, MB
- Website rebuild
A mobile-first rebuild with Fresha booking on every service, plus proper pages for memberships and gift cards.
See the work →
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03
University of Winnipeg Recreation Services
University recreation department, Winnipeg, MB
- Social posts
- Photo and short-form video
I shot, edited and published seven posts for the department’s Instagram, six of them reels, and ran the approval and scheduling workflow.
See the work →
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04
The Local Motion
Boutique gym, Pinawa, MB (remote)
- Social media management
I ran social media for a small-town gym for 16 months, fully remote: a look people could spot in the feed, a sign-up post for every month of classes, and the first reply to every comment and message.
See the work →
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05
Wesmen Athletics research
Marketing research for a real client (class project), University of Winnipeg
- Focus groups
- Survey
- Analysis + recommendations
I led one of the class research teams for Wesmen Athletics: two focus groups, a 31-person survey and four recommendations on why a team with 20 national championships plays to empty seats.
See the work →
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06
Pinawa Community Development Corporation
Community development corporation, Pinawa, MB
- Website
- Social media
- Email newsletters
I built the PCDC’s real website from scratch to replace a temporary one, shared it where the town actually talks, and started its Mailchimp newsletters.
See the work →
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07
Kairos
My own AI assistant (personal project), My Mac and a small server
- AI agents
- Automation
- Systems design
Kairos reads my email, calendar and health data, helps with client work, logs my training and food from a text, and messages me on Telegram only when something is actually at stake.
See the work →
Let's talk.
Hiring, or need a website or a campaign? Email me. I read everything and reply within a day.
mholmlund8@gmail.comOr call 204-340-3007