Pinawa Community Development Corporation

My role

Tourism Services Liaison / Social Media Marketing Coordinator

When

March to August 2024

Where

Pinawa, MB

Tools

Google Sites, Facebook, Mailchimp

Results

• Web traffic up 400% after the relaunch and the Facebook shares

The Pinawa Community Development Corporation works to bring residents, visitors and businesses to Pinawa, Manitoba. When I started, it had a temporary website and not many people in town knew what it did. My job was mostly visibility.

The site today. The board has updated the news since I left in 2024.

01 A real website

I built the site from scratch to replace the temporary one, organized around the three groups the PCDC serves: businesses, residents and visitors, plus a home for its statements and reports.

02 Getting it seen

I went where the town already was. The PCDC's own page had a small audience, so I shared the new site and its updates to Pinawa's very active local Facebook group. Web traffic grew 400%, mostly from those shares and from finally having a proper site to send people to.

03 Newsletters

I made the PCDC's email newsletters in Mailchimp, so residents heard about news and projects without having to go looking.